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Summary - Writing Page Content for your Website
Write for your visitors and not for the search engines. Search engines are a consideration but you want to communicate with
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
the people who arrive on your site. You want to inform them and motivate them to take action. Fortunately text written spec
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ifically for your visitors will also be search engine friendly.
Inject your personality into your writing and try to connect
Inject your personality into your writing and try to connect
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
with your visitors. This connection will make your visitors feel at home on your site. Informal, friendly, conversational la
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
nguage works best. You want your visitors to feel like they belong.
Another important thing to remember about writing for t
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
he web is that people scan what you write; they don’t read it from start to finish. This is a very important fact. Therefor
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
what your write should be easily read and easily scanned.
To help make your site easy to scan:
• Employ a easy to underst
• Employ a easy to underst
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
and, attention grabbing heading
• Start with the conclusion or summary (inverted pyramid writing style)
• Do not bury you
• Start with the conclusion or summary (inverted pyramid writing style)
• Do not bury you
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
r message
• Include sub-headings that if scanned tell a story
• Incorporate only one idea per paragraph – make them self co
• Include sub-headings that if scanned tell a story
• Incorporate only one idea per paragraph – make them self co
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
tained
• Highlight important words and phrases
• Use bullet-point lists
• Keep your language simple Your writing should h
• Highlight important words and phrases
• Use bullet-point lists
• Keep your language simple Your writing should h
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
elp to build credibility for your business. To do this you should build trust for your visitor.
Establish credibility by:
•
Establish credibility by:
•
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
Customer Lists
• Testimonials
• Case Studies
• Articles and White Papers
• About Us Page
Use language that informs your
• Testimonials
• Case Studies
• Articles and White Papers
• About Us Page
Use language that informs your
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
visitors. Make sure the language does not exaggerate or over sell your offering. Any type of hype tends to make visitors sus
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
picious. Avoid marketing language and focus more on an editorial style.
Even on a highly technical site it is best to keep
Even on a highly technical site it is best to keep
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
your language simple. Remember that all visitors to your site will not be as knowledgeable as you are! Try to put yourself i
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
your visitor’s shoes. Be empathetic towards your visitors and address their needs. What information are they looking for?
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
How con I describe things to really make them understand?
The goal of your writing is to inform and also persuade people.
The goal of your writing is to inform and also persuade people.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
The key is to know and understand the people to whom you are writing. Once you understand them then it is a process of writi
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
g in a clear and understandable manner directly to them. As this is not an overnight process it is essential that you monitor
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
your results. You need to know what is and what is not working. This way you can continue to refine your message over time
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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