Summary - Relationships

Time was, men didn't know how to act.

I find it fascinating to follow trends and generational shifts. Perhaps it's worth noting, for the record, where we ar

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e and to forge an appropriate outlook for men today.

Warning: Some indulging generalizations follow.

The woman's movement of the 60s-70s offered up liberat

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

on and new opportunities to create the life they wanted, no longer tied to a traditional path.

I recall meeting Betty Friedan, author of the landmark book,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

The Feminine Mystique," in college. I was a news writer for an NPR-affiliate, and my boss conducted an on-air interview.

Wow was that a difficult experience

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

What a dogmatic person. Perhaps that confrontational demeanor was required for a prior generation. Or at least to ensure great headlines.

This was more of

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

an issue for our parents to contend with, more apparent through the baby-boomers. I'm a 'tweener,' the generation squeezed between baby boomers and their chi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

dren. I find the differences interesting - things the younger generation now take for granted, clearly the older did not.

I recall my first few jobs, in a f

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eld dominated by women, to be difficult at the outset. Women couldn't just 'be themselves,' they had to be more abrasive, stubborn, difficult - and ironicall

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lost their most endearing, supportive qualities in the process.

As women found themselves, men sort of got lost. Men compensated by pulling a role-reversal

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Starting men's support groups, discussing how their inner-child needed healing.

Woody Allen was voted the sexiest man in the world by People Magazine short

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y after the release of 'Annie Hall.' (I love bringing this fact up to women today - always good for a laugh.)

Some of these trends brought out some great go

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d. No doubt. Men realized it was okay to have fears, doubts, not to keep everything bottled up or channelled in destructive ways (to self or others).

But pe

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

haps that cultural pendulum went too far. Too many self-help books focusing on past hurts, too much digging in the emotional dirt that only leaves things mud

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

y.

And you know what happened? Women became more frustrated than ever.

The slippery search for the 'real man' was on.

Where did he go? "That guy with the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

carey tattoo - that might be him."

Women really want great guys. But what it means to be a 'great guy' today has been illusive, and really at the core of th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s material I'm sharing.

It's okay for men to have feelings. Anger, hurt, insecurities. Don't deny them; Acknowlege them. They are real, and need attending.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

roductively. Being a great guy means finding solutions to problems. It's amazing what a great workout can do to snap out of a self-imposed funk.

With women,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

be supportive and caring, but also be the source of emotional shift - understanding what's really going on underneath the surface.

Women worry. It's in thei

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nature. One of the best qualities men offer women is way they can create an attitude adjustment. Often through humor; getting mushy when absolutely necessar

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

.

Because at the core, things are solid. That's what it means, in essence, to be a great guy.

The pendulum has swung back. Today is a great day to be a guy

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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