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  • Summary - Motivating People - Understanding Behaviour

    When trying to read behaviour, recognise that while body language can give clues to motivation levels, it can also be misread. More concrete signals will be provided by the ways in which individuals perform their tasks
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    : this is likely to give you the clearest indication of their motivation. Someone who works cheerfully and efficiently is unlikely to be hiding anything if they greet you with a smile. Likewise, a dour facial expressio
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    should only be interpreted adversely if combined with a grumpy "That's-not-my-job" attitude to work.

    Positive motivation is often signalled by positive gestures: a smile, an eager pose, and a relaxed manner. When peo
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ple carry out a task in which they are interested or enthusiastic, they may have a "sparkle" in the eyes, since their pupils actually enlarge. Confident eye contact is also important as a measure of motivation: demotiv
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ted people are less likely to look you straight in the eye. Blushing can indicate pleasure, while an increased rate of breathing can indicate enthusiasm - both of these are good signs of motivation.

    Motivation can be
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ecognised in a number of ways - look particularly for signs that your staff feel useful, optimistic, or able to take opportunities. A team in which each member looks after the others' interests is likely to be a good s
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ource of motivation. Look for evidence that your staff are satisfied in their jobs rather than anxious or frustrated. If you find no such signs, ask them whether they are satisfied. You can also establish a good idea o
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    an individual's level of motivation by their attitude towards work. The statements below are all indicative of motivated staff members:

  • They freely volunteer effort and ideas, as well as other contributions;
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
  • They always react well to requests and new assignments;
  • They work to achieve, not "to rule";
  • They seem to be happy at work;
  • They always respond frankly to questions.


  • Re
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ducing Demotivation:

    Workplace demotivation for many people tends to be caused by poor systems or work overload. Very clear signs of demotivation include high levels of absenteeism and quick turnover of staff. Rec
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    gnising demotivation is pointless unless you intend to eradicate its causes. Remember, too, that poor behaviour and underperformance are not necessarily signs of workplace demotivation. If demotivation remains even whe
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    the situation is improved, it may be due to personal problems.

    Demotivation may not always be signposted, but look out for defensive, protective actions, such as folding the arms when seated or clenching fists involu
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ntarily. Inattention, the first sign of demotivation, may be seen in facial expressions, though tapping fingers and restlessness are also negative indicators. A sloppy, "couldn't-care-less" attitude and a lack of enthu
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    iasm for work may be observed. A monotonous tone of voice may tell of boredom, but be aware also of signs of aggression, such as chopping motions of the hand or pointing a finger in an accusatory manner.

    Measuring
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    orale

    It is important to measure workplace morale on a regular basis to discover of any why staff are experiencing problems. However, if you experience a rise in departures, suspect that motivation is low, or find
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    that absenteeism is increasing, do not wait to take the workplace "temperature": do it now. You may wish to try using employee attitude surveys; these give a broad indication of morale but can be lengthy and costly. R
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ad the signs from your own talks with people, such as annual appraisals, or set up focus groups or one-to-one interviews. Another way to measure morale is to take a random opinion poll. Remember, however, that if you i
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    vestigate staff attitudes you must act on the findings, or risk causing further demotivation.

    Points to Remember

  • Measuring the workplace morale of your staff should be a continuous process
  • Lack
  • .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    of motivation may have many causes - do not jump to conclusions about these
  • Enquiring into attitudes carries with it an implicit promise of reform, which must be kept
  • You may not always get hone
  • elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    t responses when questioning demotivated staff about their motivation levels
  • Exit interviews with departing staff can give valuable clues as to what is right or wrong with your motivational management.

  • tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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