Summary - Relationships

Many of us have negative associations with conflict. We often view it as a red flag indicating that something is wrong with a relationship of ours, or more commonly, with the other person we're in disagreement wit

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

h. So we look to assign blame to ourselves or someone else to locate "the problem."

Breathe easy; conflict is a good and natural occurrence. It can indicate "growing pains" of a healthy, evolving relationship. Di

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ficult and heated conversations can create greater trust, understanding and intimacy -- once you get to the other side.

Conflict has a way of catapulting relationships to a higher level of cooperation and alivene

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s, if we let it. Instead of being a warning sign that a relationship is doomed, it can be a catalyst for positive change and discovery.

Below are some concrete ways that conflict can be a vehicle for positive cha

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ge in all your relationships. And the first step to accessing the vein of gold in difficult conversations is to change your viewpoint -- "We're in conflict -- something good is on the other side!"

Conflict is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a Signal for Something Else

Just as turning off the fire alarm doesn't put out the fire, avoiding conflict doesn't change the fact that there's something trying to express itself in your relationship.

Escala

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ing disagreements may point to a need to spend more time together, or it can create much needed space apart and independence. It can help surface important values, or aid in creating alignment around a common goal

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. We may discover that it's time to step out of the usual roles we've been playing, or change our expectations of how things need to be.

Conflict often indicates that we’ve outgrown an old way of being together,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd need to consciously reinvent or redesign our relationship. And, in some cases, the change that the conflict is pointing to is that a relationship is ready to end, if we are willing to honor its gifts and let g

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

.

Doing Conflict Differently

Imagine what might happen if you got curious -- even excited -- when challenging conversations occur. The rewards could mean more intimacy, deeper friendships, and improved wo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

king relationships.

Below are 5 steps to help you get curious and unearth the gems in the conflict.

Put aside the temptation to point blame and look for clues to reveal the hidden opportunity in the disa

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

reement. If this situation were trying to get your attention about something completely unrelated to the problem, what might it be?

Ask about the dreams, wishes, or values that might be behind the confli

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t. "What's important about that for you?"

Speak openly and honestly about your own disappointed dreams or expectations that lie beneath your upset. "What I'm really upset about is…"

Make requ

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sts instead of complaints. Be clear and direct about what you DO want instead of complaining about what you don't like.

Find the 2% that's true in what the other person is saying. No one is entirely rig

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ht, nor is someone entirely wrong. Find the common ground between your two truths.

And finally, trust yourself, the other person and the wisdom of what's happening in your relationship, even if you don

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t yet know where it will lead you.

When you seize the opportunity to be really honest about who you are and cultivate a willingness to discover what's really important to others, you'll experience more fulfillmen

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

in all your relationships.

Prepare for Conflict in Advance

When people come together, there's bound to be conflict and differences of opinion. It's totally normal, and needed for change and evolution. Kn

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

wing that, you can plan ahead and be prepared for the inevitable.

Use this article to create agreements for how you want to be with each other when it gets hard or messy with your spouse, boss, coworkers and frie

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ds -- before it happens. Remember that it's much easier to prepare for conflict when you're not knee-deep in it!

Conflict is a normal part of any relationship, and more often than not, it doesn't signal that the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nd is near. Rather, conflict should be welcomed as a signal of what's trying to happen in a relationship, and as a pathway to improved communication and deeper understanding.

(c) 2006 Kira McGovern, The Big Groov

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Summary - Conflict: A Good Thing For Your Relationship?

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