Summary - Relationships

Often we meet someone who seems really exciting. We begin to chat to them, we take an interest in them, but, somehow, everything falls flat as we sl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

owly realise that we are really getting nowhere fast, despite the best intentions on both sides. The big problem is likely to be the actual conversa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ion. You might be genuinely interested and show that interest. But if you ask someone a question about themself, and they reply by going on and on,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

perhaps because they are not in interested in you, they are nervous or they just want to talk about themselves, that will be a very boring conversat

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on. Research has shown that the average person has an attention span of just 90 seconds, before they start to drift. It is longer when they are real

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ly stimulated by the subject matter.

What many people do not realise is that it does not take a great deal of skill to have really interesting conv

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rsations and make some useful connections at the same time. In fact, all it takes ro connect meaningfully when we meet a stranger is the ability to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ask varying questions. Using questions liberally in a conversation ensures that you have the attention of your listener and you will keep tha

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

attention, especially if the question is relevant to their achievements and aspirations, if it is not too open-ended and is not too negative. So lo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ng as you ask a question, you will encourage a response and, if they ask you a question in return, you have the foundations for rapidly finding out

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

bout each other in the most satisfying way possible: through mutual admiration.

Keeping the ball in play
Questions in a conversation ar

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e like a tennis game. You pass the ball(question) to your party and they pass it briskly back in the form of a response. Then you return it equally

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

uickly to keep the game in play. Where one person hangs on to that ball (ask no questions), or play it unfairly (just making statements and talking

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

forever), that's a very boring game. Not much enjoyment will come from it because there is little opportunity to play and exhibit your skill (give i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

formation or react to what you hear).

Questions lie at the heart of any dialogue. If you have wondered why you didn't make an impression on

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

that guy or gal you were hoping to nab, or why conversations seem to go flat when you participate, it could be because your nervousness caused you t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ramble on about yourself, to become tongue-tied or to miss a golden opportunity to ask a key question about your party. Next time you meet someone

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

new, unless questions form an integral part of that conversation you are hoping to have, it is going to be a very boring time for at least one of yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

! Work out simple but interesting questions beforehand, particularly around the other person's work and leisure, and, in no time, you will seem such

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

an expert at how to engage your friends and dates in the the most enjoyable ways, you will be fighting off all the attention you are likely to have

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Summary - The Most Crucial Ingredient of a Good Conversation

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