Summary - Relationships

1) Treat the family you have come from as more important than the family you are creating. Put your parents' opinion and happiness abov

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e those of your spouse. Spend more time with them than you do your own family. Invite them into marital disputes. Share private knowled

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ge with them.

Smarter move: Once you get married, the family that you form _ whether just the two of you or if you add kids _ becomes

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the most important family. Set up boundaries between your family and the one from which you came. A boundary is just a fancy way of say

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ing "don't go there!"

2) Express love to your partner just as you would like to receive it.

Sounds like the right thing to do, does i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t not? The problem is twofold:

a) we each have our own love language, the way in which we feel most loved. It's usually either to see

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

it (actions), hear it (words), or feel it (touch)

b) We tend to give love in our own love language. So if your love language is hearin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g, and your partner's is seeing, you could say "I love you" all day long, and he or she would be thinking, "that's nice, but why won't

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

you show me?"

Smarter move: Express love in your partner's own specific love language. How do you find out what it is? Here comes the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hard part _ ASK!

3) Treat your partner like an opponent instead of a helpmate.

So many people treat their friends better than they tr

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

eat their spouse. How long would you be friends with someone who constantly competed with you, debated and critiqued everything you sai

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d, and saw you as the enemy and someone to get around in order to get your own way?

Insist on seeing your relationship, the world, and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

everything only through your own eyes. No one person is always right. Yet often in marriage we act as if our view is the only one that

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

counts. We act as if there is only one set of eyes and brains in the relationship.

Smarter move: In marriage you do not always have t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o agree with how your partner sees the world, or even see it the way he or she does. At the same time, one way to honor and respect you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r mate is to always keep in mind how he or she sees things. You want to be able to "get behind their eyes."

4) Insist on seeing your r

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

elationship, the world, and everything only through your own eyes.

No one person is always right. Yet often in marriage we act as if o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ur view is the only one that counts. We act as if there is only one set of eyes and brains in the relationship.

Smarter move: In marri

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

age you do not always have to agree with how your partner sees the world, or even see it the way he or she does. At the same time, one

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

way to honor and respect your mate is to always keep in mind how he or she sees things. You want to be able to "get behind their eyes."

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Summary - Great Relationships: 4 More Dumb MIstakes and 4 Smarter Moves to Make

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