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Summary - Relationship Advice - A Sneak Peak into a Couple's First Relationship Coaching Session
When couples come in for their first session, they typically come ready to air their complaints and gripes about the other person
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
, perhaps hoping to win someone to their side.
The first two questions I ask a couple in the first session are, "How did you mee
The first two questions I ask a couple in the first session are, "How did you mee
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
?" and "What attracted you to each other in the beginning?"
This surprises many couples at first, but my goal is to begin to hel
This surprises many couples at first, but my goal is to begin to hel
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
them focus on the strengths and positives in the relationship before we get to the problem areas.
Let's look in on how this wen
Let's look in on how this wen
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
in a first session with a fictional couple we will call Bob and Mary.
Me: "How did you two meet?"
Bob: "We met in college thro
Me: "How did you two meet?"
Bob: "We met in college thro
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
gh some mutual friends."
Me: "What first attracted you to each other?"
Mary: "I thought Bob was a good-looking guy and he made
Me: "What first attracted you to each other?"
Mary: "I thought Bob was a good-looking guy and he made
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
e laugh. He was very spontaneous and fun-loving."
Bob: "Mary was really pretty and laughed at my jokes. We had a lot of fun toge
Bob: "Mary was really pretty and laughed at my jokes. We had a lot of fun toge
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ther. She helped me to be more serious about the future."
Traits that made our mate great become traits that grate
In ou
Traits that made our mate great become traits that grate
In ou
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
search for a partner, each of us seems to be drawn to someone with complementary characteristics. The complementary characterist
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
cs in this case are Bob's spontaneity and sense of humor and Mary's stabilizing, future-focused view.
In most situations, these
In most situations, these
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
haracteristics begin to be problem areas in the relationship.
Me: "What seems to be the struggle for the two of you?"
Mary: "Bo
Me: "What seems to be the struggle for the two of you?"
Mary: "Bo
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
is so irresponsible, he never takes anything seriously anymore, including me!"
Bob: "It's just that I am so tired. of being nag
Bob: "It's just that I am so tired. of being nag
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ed all the time. She is no fun anymore!"
Next, I ask them a series of connected questions. First, I ask them to remember when an
Next, I ask them a series of connected questions. First, I ask them to remember when an
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
if the relationship was working.
I then help them to identify and verbalize what specific things each partner did or said that
I then help them to identify and verbalize what specific things each partner did or said that
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
made the marriage work.
After that, I ask what is called the "miracle question," that is, "If a miracle happened tonight while y
After that, I ask what is called the "miracle question," that is, "If a miracle happened tonight while y
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
u were sleeping, and tomorrow morning your relationship was like you want it to be, what would be different?"
Here's how Bob and
Here's how Bob and
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
Mary responded to the "miracle question."
Bob: "We would have fun again. Mary. would notice when I do take care of things. I wou
Bob: "We would have fun again. Mary. would notice when I do take care of things. I wou
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
dn't feel so criticized."
Mary: "I could trust Bob again to do what he says he'll do. I would feel like I was important to him."
Mary: "I could trust Bob again to do what he says he'll do. I would feel like I was important to him."
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
The miracle question allows us to focus on goals for the relationship. I usually send people home with the suggestion they conti
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ue the conversation about two things:
1. What first attracted them to each other?
2. How would they like the relationship to be
1. What first attracted them to each other?
2. How would they like the relationship to be
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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