Summary - Relationships

Some of the best lessons come directly from the counseling office. Here's some of the wisdom my clients are sending you this week: 5 things to avoid, and 5 things to do in relationships.

Don't Do These Things:

1. Don'

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t confuse withholding important feelings or thoughts with being supportive of your partner.

Yes, our partners need our support when they are starting new jobs or businesses, going through illness, or making decisions a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

out how to relate to extended family members. And yes, we need to learn not to be overly critical or judgemental at such times.

However, being "supportive" of something we fundamentally disagree with, for months at a t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ime, is a sure way to disrupt the emotional intimacy in the relationship.

Learn to know the difference between critical comments that need not be voiced and fundamental disagreements that a couple must work out.

2. Do

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

't go outside the relationship to a person of opposite gender for emotional support. I have seen SO MANY people slide into affairs that began as just supportive friendships.

At the worst, a physical or emotional affair

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

can occur, creating wounds that can last for years. At the least, you are taking the emotional energy needed inside the relationship to an outside relationship.

3. Don't assume that step-parents can be "real" parents.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Occasionally, this can work, but there are far more failures than successes. The kids know who is the real parent, and your ideas of creating the ideal family may not work very well.

A much better metaphor for the step

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

parent is that of living as "respectful room mates." The step-parent is still an adult who can be given parenting responsibilities by the biological parent, but doesn't try to initiate policy with the kids.

Once a coup

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

le gets such an understanding rolling it seems to cut down on arguments about how to raise the kids. One less thing to disagree about!

4. Don't take your spouse for granted during mid-life.

Here's a typical scenerio.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

couple has been together for years. One partner is settling in, thinking that everything is normalized and decided, and is expecting many more years of the same thing.

At the same time, the other partner is approachin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the whole mid-life crisis thing, feeling more uncomfortable as time goes on. A crisis of some kind brings the couple to my office and we have a lot of work to do!

5. Don't marry a person with serious personality probl

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ems and expect them to change later on.

What you see is what you get. The more entrenched the personality quirks are, the less they will change.

Don't set yourself up for failure and disappointment. Love the person as

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

they are, or don't marry!

Here's What To DO:

1. Do consider yourselves a TEAM. The team considers the needs of the two individuals, as well as, the needs of the couple as a whole.

It is not a competition, but a well-

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

working team that can function as a unit for the good of both persons.

2. Do hang in there when your relationship gets in trouble. Get a counselor. Talk about it. Negotiate. Learn how to handle troubles in this relatio

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ship now. Hopefully, it will save this relationship, but if it doesn't, you will know what to do in the next one.

3. Do take responsibility for being the biological parent when in a step-family. It will be easier on yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and your relationship if you are clearly the parental authority and the step-parent acts only from the authority you clearly assign to him or her.

4. Do learn to set yourself and your feelings aside when you've really

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

made mistakes in the relationship. You need to be able to comfort and listen to your partner with all of your emotional resources present.

When you've made a big mistake it is normal to feel guilt, shame, remorse, and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

self-pity. You need to learn to not wallow in these feelings when your partner is feeling the effects of your mistake. Otherwise, the mistake will be creating even worse damage.

5. Do decide to make your relationship W

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ORK no matter what. Have no reservations, no "outs," and no exceptions. Decide now.

This won't guarantee that your relationship will make it, but at least you will know that you gave it every chance to work.

These are

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the lessons I received from my clients this week. They are hard won truths that they have been forced to learn with some degree of struggle. My desire is that their difficulties will allow you to learn them a bit easier

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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