Summary - Relationships

You might recall from school the old story “Rime of the Ancient Mariner” by Samuel Taylor Coleridge...

The Mariner's sin in killing the albatross was truly a sin against himself. But the sin began when the Ancien

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t Mariner changed his perception of the good omen. Imagine your partner is the albatross. You first saw your partner as a good sign of clear skies ahead. But you shot the albatross and now it hangs around your n

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ck. What happened? Your perception of the albatross (your partner) changed from good to bad. This may have been for valid reasons, or not. Now the question you have to ask is, has your partner really proven by

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

actions that he or she doesn't love you? If he or she has been good but you are feeling resentment, then who is hanging the albatross around your neck? You are proving your negative point by making your beliefs

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eal. You can do this by setting someone up for failure. If you expect someone to do something out of the ordinary or within a certain amount of time (only they don't know there is a time factor involved), or exp

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ect them to change a behavior that annoys you yet they don't know that it does, you are killing the albatross. And it will lay around your neck.

A very important part of relationships is realistic expectations

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

f your partner. I know myself, I sometimes expect too much from my wife. The problem is not one in which one partner or the other isn't doing enough. It is one where both partners aren't doing enough of the righ

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t things as perceived by the other partner. The problem here is all about positive communication and teamwork.

And the albatross got its revenge. When I refer to an albatross in relationships, it is when one p

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rson hangs penance on another. This usually stems from unspoken resentment. The ideal of a relationship is to have an interaction that is mutually beneficial. You have an albatross when there is a dragging weigh

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t on one or both partners. Either one or both of you aren't being team players. We can often accuse the other partner of being the albatross, but sometimes that just isn't the case. We are creating the percepti

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n in ourselves that what we accuse our partner of doing is real by perceiving with a negative filter.

The way to remedy the situation is by having goal setting sessions and reaffirming a positive perception of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

your partner. It is amazing how if you think about how businesses are successful, you know they followed a well-defined plan. How often do we not have the same sort of plan in a marriage? What do you want out of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

life? What does your partner want? What are your expectations of your 40-s,50-s, 60-s? What are your partners? These are things that should be discussed and written down. If you know where you both want to go,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

you can make a plan to work together to get there. Know what each partner expects and include it in the plan. By following the plan, you know what is expected. It is measurable. Things that are measurable can be

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

reached. Detail this plan. Tell each other what you need and how it can best be given to you.

The albatross manifests itself when a person expects without asking. When desire is unclear. The albatross makes you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

see your partner as the enemy. If you change your thinking back to perceiving your partner as your friend, amazingly it will become so. It is easy to misconstrue the intentions of your partner if you have embr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ced the reality that your partner is the albatross around your neck. We tend to prove to ourselves that which we believe. If you believe and affirm that your partner is a beneficial, loving partner in time that

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

is exactly what they will be. We are not changing our partner, but our perception of our partner. So often we get in a rut of thinking that our partner is ill matched, or that they don't love us, or that they ar

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

wishing bad things on us. Sometimes these perceptions are brought on by things that were said in anger; other times they are lines we have drawn ourselves. If the ancient mariner could have just resurrected th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e albatross he would have been free from his penance. Resurrect your albatross and the living beacon of clear skies and your voyage to a happier relationship will be underway!

Until Next Week! Have a Happy Life

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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