Summary - Relationships

We have all heard of and know the Golden Rule:

"Do unto others as you w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ould like others to do unto you."

Or something like that.

The Golde

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Rule does not work in love relationships

The trouble is that the G

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lden Rule does not work in love relationships.

I realize this may not m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ke sense at first glance. So let's think it through.

Each person has th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ir own preferred way in which to receive love. Some people like to see i

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t, some like to hear it, some like to feel it.

It's human nature to giv

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

love in the way we would most like to receive it. Sounds fine, doesn't

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t?

The problem is that rarely do two people get together that have the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ame preferred love language.

So if I like to receive love by hearing it

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

then if I follow the Golden Rule, I will give love with words. But what

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

if my partner receives love best by seeing it?

I could say I love you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ll day long and my partner would be thinking this is nice, but what have

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

you done for me lately?

Discovering the Platinum Rule

So what d

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

we do?

The Platinum Rule states that we should do unto other as they w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

uld like to be done unto.

So if I am in a relationship with a person wh

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ose love language is seeing it, then I need to show her I love her throu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

h the things I do. At the same time, if my love language is hearing it,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hen she would need to show me love with words.

Give the Platinum Rule a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

try in your relationship, and see if communication and closeness improve

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Summary - Relationship Advice: The Golden Rule Does Not Work

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