Summary - Relationships

Whether we want to admit it or not, even for those who are adamant in their denial of watching the tabloid reports, we’re all affected by the n

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ews of celebrity break-ups.

The latest rounds to end the season in a not so bright fashion are: Nichole Richie and Adam Goldstein; Valerie Be

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tinelli and Eddie Van Halen; Christina Applegate and Johnathan Schaech. With rumors flying about Britney Spears and Kevin Federline’s break-up

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on the horizon; millions of pages dedicated to the looming divorce of Nick Lachey and Jessica Simpson. Where’s the hope for us?

How can we, a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

“mere mortals,” believe in ever lasting love? In the back of our minds we think that these celebrities have everything any couple could possi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ly need to enjoy the happiest “ever after” life imagined. I can’t tell you how many times I hear people say, “If only we had more money;” “A b

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

gger house;” “If I were better looking;” “If I lost more weight;” “My life would be perfect;” “Our relationship wouldn’t have so much stress;”

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

“I would be happy.”

We look at the famous and say, “They are the “beautiful” people.” “They travel the world.” “Have beautiful mansions and lo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s of money.” “They have an army of people waiting to do their every bidding: publicists, managers, accountants, housekeepers and chiefs.” “If

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

only I were in their shoes.”

What a great example and lesson to all of us “not so fortunate” people who aren’t blessed with their lives and th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

kind of money they posses; that money doesn’t make a relationship happy. Time, effort and determination are what make a relationship thrive.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

I’m not implying they don’t put the time and effort into their relationships, only that all the things we say, “If only we had…” won’t make our

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

relationships last longer or be happier than theirs were.

Key factors to a lasting relationship are laughter, a sense of humor about life as w

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ll as a lot of hard work. These three things have always been a common thread for every successful and happy relationship I have interviewed o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ver the years. Every one of them say the same thing: They work hard; don’t go to bed angry, resolving “issues” right away; and they laugh wit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

each other.

A step that can help you regain the spark in your love life is something I call Soul Gazing. It’s a simple technique of gazing i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to your partner’s eyes. I usually recommend 15 minutes, but in the beginning, 2-3 is fine. No talking, no looking away. I have seen this tec

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nique strengthen relationships that were already strong and help those relationships that were on the brink of disaster. Try it. If you want

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o have the love you deserve, remember my simple rule: Love is a gift, it’s not a right. Love is a decision, it’s not a feeling. Make the dec

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sion to make your relationship right, so you too can have the lasting and deep love you deserve.

Copyright 2006 Jaci Rae – “The Rae of Hope” T

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Summary - Is there Life After Love? How to Get the Spark Back in Our Love Lives and Avoid Splitsville

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