Summary - Relationships

As a Psychologist and Marriage Counselor I have repeatedly seen the difference between falling in love and being

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

in love. It is almost as if falling in love happens to us. In fact, physiological studies have shown that many ne

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rochemicals and hormones are released during the falling in love phase. This physiological process actually narro

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s an individual's awareness. While over stated, the old saying "love is blind" is not so far from the truth. Espe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ially if you are referring to falling in love.

Being in love is a bit different. It follows the seemingly nonsto

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

intense fireworks of falling in love. The blinders come off. This is when love can be looked at more as a choice

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Something that requires more purposeful intention.

A number of years ago I came across the work of Dr. Gary Cha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

pman. He speaks of love languages. In fact, he identifies five:

1) words of affirmation,
2) acts of servic

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

,
3) quality time,
4) physical touch, and
5) receiving gifts.

I would contend that all of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

these expressions of love are important in a relationship. However, typically one can be the "golden key" that un

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ocks feelings of love in your partner.

Early in a relationship we likely don't figure out what are partner's pri

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ary love language is. This is because in the falling in love phase we likely do them all. As a relationship moves

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

into the being in love phase we likely fall into our own language. If I am a word guy, I may say "I love you", "I

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

love you", "I love you". It won't unlock the deepest experience of being loved if it does not match my partner's

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

primary love language.

The Challenge

I challenge you to make your relationship a priority. If you are having ch

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

llenges in your relationship, it may be due in part to speaking the wrong language.

You may be asking yourself,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

How can I figure out my partner's love language?". Great question! I am glad you asked. I'll identify two ways. T

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e first is to listen to the criticism given to you by your partner. If you hear "You are never home" -- you got i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

-- Time is it. You can also conduct experiments. Do all of them over a period of time and pay attention to the r

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sults.

Remember, the best way to get love is to give love. However, make sure you're speaking the right language

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Summary - Falling in Love, Being in Love and Expressing Love

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