Summary - Relationships

When it comes to buying gifts for the extended family, we now have Mothers and F

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

athers Day, Grandparents Day, wedding anniversaries, housewarmings, engagements,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

18th as well as 21st birthdays, hen's nights, baby showers. Let's face it, not

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a month goes by and we are not planning a gift for someone.

There are many reas

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ns for this increased activity in gift giving. Part of it is that our society is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

increasingly affluent. We are also increasingly inclined to consumerism. I reme

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

mber when I was a child an occasional treat would be to go to the local caf? and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

have an ice cream on a lazy Sunday afternoon, or a picnic in the bush. More usua

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lly though, the extended family and close friends gathered at one or other of ou

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r houses to spend the day together, socializing and playing.

Today, many childr

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n consider Sunday as the day to go to the shops and buy more stuff. This is fuel

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

led by sophisticated marketing techniques aimed at children who watch more telev

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ision and are generally more subjected to advertising targeted specifically at t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he huge children's market. Sunday trading may make life easier for families wher

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

both parents work but it also makes life more relentless. We go to work five da

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ys a week to pay for our increasing consumerism and we spend our rest day(s) sho

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

pping and acquiring.

Perhaps we could ask ourselves a few questions when consid

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ring what gifts to give our children this Christmas. Who gave you the best gift

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you ever received? What was it? What gift is most likely to make you smile? What

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

could you give your children that they will remember receiving in years to come

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Summary - Musings on Gift Giving and Gift Baskets

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