Summary - Relationships

Do you always get your message across? Does your partner hear what you want him or her to hear? Con

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

scious Listening is an essential component in Co-Creating a Conscious Relationship™, and being

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a good Sender will assure that you get your message across. If you sometimes struggle with emotional

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

conversations, here are some guidelines for you to follow.

1. When an issue, problem, thought, or f

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eling arises that you need to talk about, do not begin the discussion if you are feeling elevated, an

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ious, frustrated or angry. Waiting for the emotions to subside so you can think and speak slowly, ca

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lmly, clearly, respectfully, and safely is critical.

2. Make an appointment with your partner, and i

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a brief statement let him or her know what the issue, problem, thought, or feeling is. Include the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

egree of importance and approximately how much time you think you will need to complete the message.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

3. Always limit the message to one topic and send only a couple of sentences at a time. Give the Re

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

eiver a chance to paraphrase. Always begin with “I” to make the issue about you.

4. Keep the commun

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

cation safe, honest, peaceful, respectful, and loving, and do not use any Relationship Killers.

5. T

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ake all the time you need to deliver your message. After the Receiver says, “Please tell me more,” k

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ep digging to find the root of your frustration, pain, or negative energy.

6. When discussing the is

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ue, thought, or feeling, talk about your fear and pain instead of blaming, projecting, or growing ang

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ry or critical. Talk about how the issue, thought, or feeling reminds you of something in your child

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ood or past relationships.

I hope you and your partner
Gain the Awareness, Learn the Skills an

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Practice the Techniques so you are successful on your
Journey from “I-TO-WE”™ to l

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ive your lives as each other’s

Best Friends During the Day,
Lovers at Night, and
P

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Summary - The 6 Conscious Listening Rules for the Sender in Discussions

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