Summary - Relationships

So, what really matters to women? I know, you’re already laughing at the question, and some of you are muttering things about how no man will ever really understand women…but please, bear with me. Of course each woman has her own uniq

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ue tastes and preferences, as does each man. However, there are certain common attributes that most women seem to share. Understand that there will be exceptions, but hopefully, this concept will help you to better understand one aspe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t of the opposite sex.

Men like their women to be happy, Women like their men to be strong.

No, I’m not kidding. Think about how you felt the last time your significant other was really happy because of something you did – laughing,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

layful, funny. Think for 20 seconds about this memory. How does it make you feel? For most men, it makes us feel happy as well, but more than that, on a deep level, it makes us feel confident as men in their life. If you can imagine

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

what a caveman would have thought, it might be along the lines of “When I see the woman in my life happy, I know I have done a ‘good job’ as a man in taking care of her.” Well, it turns out that as men, most of us are hardwired to expe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ience this same thing, tens of thousands of years later. We feel we are fulfilling an important part of our role as a man when our significant other is happy. But that’s not all…we also have some more pre-programming from back when we

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lived in the rocks and woods.

The other part of the equation is that women like their men to be strong. I know, it sounds like a simplistic male chauvinist stereotype from some guy named Bull who has more brawn than brains.

Strength

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

as many different forms. A man who is strong is one who is truly assertive, without necessarily being aggressive. True strength in a man comes out in many ways. For example, this man will not be afraid to speak his mind when he disag

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ees with his boss, and he will not hesitate to confidently tell his relatives that he appreciates their comments on raising kids, but has chosen a different approach. The strong man is not afraid to be with his woman when she is upset

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he doesn’t run, nor does he feel compelled to fix her. He is simply there for her. A man of strength is aware of his feelings with his significant other, and can confidently share them with her, being okay with the fact that she may

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

isagree. At the same time, he also picks the right time and place to discuss sensitive things. A man of strength does not feel the need to tell others how great he is, but rather, through his actions, demonstrates his true strength.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

This man exhibits the archetype of a king who is strong and confident, yet fair and gentle as well. He is a man who knows his power and also knows how to use it with sensitivity and wisdom.

As men, we all embody a part of this proverb

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

al king. While there are many aspects to this characteristic, my point here is that it is especially attractive to most women when they see this quality in men. Again, don’t confuse strength with aggression (which is just another form

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

of fear). It is true strength that makes women feel safety and security on a very deep human level. Think about a time when you were really proud of yourself for acting with this type of strength in the presence of your significant ot

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

er. What was her reaction?

A big point of confusion is that we often think our partner wants what we want. How can you find out what really makes your girlfriend or wife feel connected to you as a man? Here is a fun exercise to try

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ogether. Ask her to tell you what things you can do that will make her see you as a strong and confident person? Have her use specific examples. As she talks about them, write them down. Next, she gets to ask you what kinds of thing

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

she does that really make you feel connected to her, or just plain glad to be with her. As you talk, she gets to write them down. Again, give specific examples. Now, you each have a list of things you can do for the other to help th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

m feel good. Put the list somewhere that you can see it every day. Try doing things from it regularly, and see what kind of results you get. This is a powerful way to recapture some real depth and connection in a long-term relationsh

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

p, or to develop it in a new one.

Indeed, men and women are different on a fundamental emotional level. We are driven by dissimilar things. In the future, I’ll talk more about these differences (and similarities), and how understandi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g them can strengthen your relationship. For now, by best wishes to you on your journey towards closer companionship with a special woman in your life.

__________________________________________________________________________________

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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