Summary - Relationships

Most people have this totally wrong!

Counseling is when you have tried everything and can't work things out by yourself anymore.

That's the time

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

most people seek counseling, however let me use an analogy here.

You take every cent you have, and put it down as a deposit for a brand new shiny

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Mercedes (or BMW or Porsche). You know that you will have to scrimp and scrape financially for the next 5 years to pay it off. You are financially

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nearly broke because of your purchase. But you know that you will enjoy this car so much, it is absolutely worth any sacrifice.

You now drive your

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

car every day, and because it is new, it is a dream. However 6 month down the line, it's time for a service. You reason, hey, it's driving beautif

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ully, I will just keep on driving.

3 years later, the car is not new and shiny anymore, as a matter of fact, it just broke down, because you never

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

serviced it. Of course now there are other new Mercedes cars driving past you as you are stuck with your clunker.

What do you do.

Do you go out

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and buy another car to treat that way again? If you had the money, maybe. Chances are, you now take it to a garage and ask them to fix it. Because

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of your neglect, it may or may not be possible to do so. Either way, there is a huge financial outlay involved.

Back to relationships.

Don't wait

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

until it breaks, take it for a service at the slightest hint of a deterioration. Seek counseling just to keep your relationship on track.

When yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

u aren't yet in trouble, the counselor has so much more to work with. The basics are still in place, small miscommunications can easily be resolved

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

and used to enhance the relationship. Look at it like a service and tune up. Your car runs better than before, and so will your relationship.

Pro

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

viding that the basics were in place when you got married, such a "tune up" should be possible. If the whole marriage was based on lies and deceit,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

things are a little tougher, though not always impossible.

Back to the analogy. You thought you bought a Mercedes, but you never checked under th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e hood and it actually had a Ford engine (no disrespect to Ford, just for the example). The engine was never designed for the heavy Mercedes and do

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

esn't last. You can replace the engine, or live with the poor performance.

It's the same in a relationship. If the foundation for both parties exp

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ectations are solid, it can always be "tuned up", if it was based on deceit, things are more difficult.

So the bottom line is, look upon relations

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hip or marriage counseling, as a first step, not a last resort. Trained professional counselors can and will help you improve and strengthen your

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

marriage. Use them.

You might even consider finding a sympathetic counselor, and having regular sessions, whether things are good or bad. These ob

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

viously don't need to be intense weekly sessions, just every couple of months or so.

This could be the best financial investment you may ever make

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Summary - Why Relationship Counseling Is A Great Financial Investment

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